A new book about how site operators can make money with a multi-vendor ecommerce business.
A new book about how site operators can make money with a multi-vendor ecommerce business.
Learn about the various ways in which a multi-vendor ecommerce site can be monetized for increased profit.
Learn who is currently using advanced monetization strategies to lead the market.
Learn actionable ways that both B2B and retail site operators can make the most profit from their businesses.
Marketplace Monetization is a comprehensive guide to unlocking the secrets of monetizing every possible aspect of a multi-vendor ecommerce site. Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling Marketplace Best Practices, and a team of experts, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.
Take a dive deep into a myriad of market-tested monetization models that have propelled many such businesses to success. From the nuances of commissions and subscriptions, to the potential of embedded financial services, and the profit-making power of retail media, this book leaves no stone unturned. You’ll gain a new perspective on cross-border internationalization, data monetization, and explore other innovative methods of generating revenue.
Introduction
1.1 Marketplace Opportunity & Trends
1.2 Marketplace Fundamentals
1.3 Ecosystems & Payment Models
1.4 Intro to Monetization Models
Commissions & Subscriptions
2.1 History of Online Marketplace Commissions: Boston Computer Exchange
2.2 Modern Marketplaces: Instacart
2.3 Take Rate
2.4 Subscriptions
2.5 Listing fees
2.6 Lead Fees
2.7 Other considerations
2.8 Financial Considerations of Marketplace Monetization
2.9 Example Vendor Offering: Stripe
2.10 Key Take-Aways
Embedded Financial Services
3.1 BNPL: Buy Now Pay Later (B2C & B2B)
3.2 Automating the Full Transaction Lifecycle
3.3 B2B credit terms
3.4 Financial Compliance
3.5 Insurance
3.6 Example Vendor Offering: Balance
3.7 Example Case Study: ChemDirect
3.8 Key Take-Aways
On-site Advertising / Retail Media
4.1 About Retail Media
4.2 Industry trends
4.3 Types of advertising
4.4 Personalization & Targeting
4.5 AI for targeting
4.6 Example Vendor Offering: Mirakl Ads
4.7 Conclusion
4.8 Key Take-Aways
Cross-Border / Internationalization
5.1 Monetizing Cross-Border Commerce
5.2 Success Expanding Internationally
5.3 Challenges and Considerations
5.4 Best Suited Marketplace Models
5.5 Developing a Strategic Blueprint for International Expansion
5.6 Regulatory Compliance and Ethical Considerations
5.7 Geographic examples: USA, Europe, China & Brazil
5.8 Example Vendor Offering: Avalara
5.9 Key Takeaways
Other Monetization
6.1 Fulfillment Services
6.2 Seller Fulfillment Services
6.3 Additional Seller Services
6.4 Seller Penalties
6.5 Buyer Services
6.6 Data Monetization
6.7 Dynamic Pricing
6.8 Emerging & Unique Platform Models
6.9 Marketplace Costs & Cost Savings
6.10 Key Takeaways
Marketplace Monetization: Next Steps
7.1 Strategy Development and Competitor Assessment
7.2 Modeling and Testing
7.3 Technology Assessment
7.4 Revenue Road Mapping
7.5 Organizational alignment and talent development
7.6 Conclusion
About McFadyen Digital
APPENDIX A: Marketplace Maturity Model
APPENDIX B: Sample Commission Fees
Glossary
Pages
Illustrations & Charts
Chapters
Monetization Methods
Marketplace Monetization’s primary author is Tom McFadyen, Founder and CEO of McFadyen Digital, along with three contributing authors acknowledged below. Tom has previously written Ecommerce Best Practices and, most recently, Marketplace Best Practices, a book authored in the year 2000 which has been an Amazon #1 seller in multiple digital and print categories since it’s publication.
Over the past 25+ years, Tom McFadyen has overseen hundreds of eCommerce & marketplace projects which cumulatively generate tens of billions of dollars of annual online revenue. After starting McFadyen Digital three decades ago, he grew it to several hundred employees operating globally across the US, Brazil, and India. McFadyen Digital is currently a leading advisor and implementer of award-winning marketplaces and ecommerce sites. Tom is also a board member or committee leader in NRF, YPO & EO.
Other contributors to Marketplace Best Practices:
Founder & CEO, McFadyen Digital
Explore content from the Marketplace Monetization Book:
Introduction to the concept of marketplace monetization and what will be covered in the rest of the book.
A look at how Marketplaces have historically made their money, commissions, and building recurring revenue with the subscription model.
Buy now pay later and term offers for large B2B purchases have taken off in recent years. Learn what’s now and what’s next for this monetization method.
Retail Media is one of the fastest growing areas of digital commerce monetization. Here, we discuss how this concept can be applied to a multi-vendor site to drive profit and customer satisfaction.
Expanding the available market is a surefire method of monetizing a marketplace. Learn how to get this process started and take a look at some successful examples.
Examine some additional monetization methods involving data, seller services, and more. These are the add-on monetization channels that compound revenue.
Turn the lessons learned in this book into actionable strategies and tactics that drive sustainable revenue.
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